PDATA – Token Ecosystem For Securely Trading Private Data
Opiria (P-DATA) – Companies are increasingly in need of access to consumer data on the open market, but they have done it the wrong way. They pay brokerage data as an intermediary so they can see consumer behavior and make products and services, even marketing strategies that are suitable for this behavior.
Opiria is developing a blockchain based platform and will act as a highly transparent and secure open market where consumers have full control over who accesses their data and what data they access. In a sense, they create ecosystems where consumers and companies can agree on personal data they can access and use. This is achieved through the use of smart contracts for Ethereum blockchain and utility tokens in applications called PDATA tokens.
PDATA is a digital currency that will be used to safely and transparently buy and sell personal information on Opiri’s global platform. Opiria already has products and customers. A decentralized market will use Ethereum blockchain and allow customers to transact personal data with companies conducting market research through PDATA tokens. Opiria will allow companies to collect unique personal data that interact directly with consumers based on smart contracts. Exclusive information will be collected through behavioral tracking on the web, analyzing data from wearable devices or smartphones, and eye tracking. The system will fully protect the privacy of consumer data and give them control over the transaction of personal data. The allocation of Token is as follows: 11% – Marketing and sales, 65% – Database, 21% – Persons, 3% – Service and other charges.
Opiria has launched the Opiri app on the market. Customers can download it, create profiles and share initial information in the form of surveys. The Company may then contact this customer for further investigation.
This white paper has provided enough space for this, but in short, Opiri currently offers two different types of surveys: one for mobile surveys, immediate availability of results, and mobile journals to track customer product or service experience.
Opiria folds other data into the analysis, such as a customer GPS location, enabling the use of richer data sets. Opiria says that this method is much faster than traditional market research methods. Their platforms have provided “… 50-100 times faster than traditional methods and reduced consumer research costs by 95%.”
The next stage of the company, which is expected to be achieved in September this year, is to add “objective data” to the analysis, especially eye tracking and sentiment analysis. From this perspective, the data not only include customer’s subjective survey responses – they say what they feel – but the size of what they actually feel.
Opiria has developed a browser plug-in that can track eye gestures and expressions when customers contact the stimulus.
Platform Opiria and Token PDATA
Using tokens here is simple. Opiria wants to create a data market whose currency is a PDATA token. Companies will be able to purchase personal data directly from customers without intermediaries, and customers will be rewarded for sharing. If the demand for personal data increases, the cost of this data will also increase.
The Opiria platform will evolve from Opiri 2.0 and improve tracking of customer behavior and data for wearable devices such as heart monitors and smart devices such as smart scales.
An ecosystem is a stream of PDATA tokens from consumers to companies, and from company to consumer.
The more customers who enter the platform, the higher the value. Opiria has several ideas for building a customer base, such as introducing new customers after ICO airstrikes, and PDATA recommending the cost to register friends and social media activities.
Customer data is consistent with them and will be encrypted when sent to the company. The Opiria platform cannot access customer data.
Companies can pay Opiri fees, even though their campaigns will run as PDATA. Opiria will change the payment of PDATA law with the market interest rate, whether it is reserve fund or open market.
After the balance exceeds the minimum number of tokens, consumers can benefit from PDATA. This threshold exists to “avoid consuming natural gas for many small transactions in the blockchain.”
The more PDATA tokens a customer holds, the higher their ranking in the platform, and the more likely they will be selected for more PDATA revenue items.
Opiria believes that this model solves a major industry problem, although brokers may disagree. Consumers can control their data, privacy, and compensation. Businesses get better data and lower prices.
Tokens provide 750 million US dollars
Target to increase personal sales, pre-sales, and TGE: $ 30 million
Coin price: 0.10 USD
Sales period, bonus structure, and limit
Private sales: until April 10, 2018, 10am
The minimum investment is 50,000 USD
Cap: 5 million
Public Pre-Sale: From 10:00 am on April 10, 2018 to 10:00, Greenwich Time, April 20, 2018
20 dollars bonus of 5,000 dollars or more
Hide top borders: will be posted on websites, telex channels, and other social media channels
Public Offer (TGE): From 10 am on April 21, 2018 to 10 am on May 21, 2018
First day honors 15%
Decrease the bonus by 1% per day and 0% at the end
There are no bonuses in the last 15 days of TGE
A personal limit in first 4 hours: 1 ETH
Advantages of Pdata
Pdata has many related and worthy advantages to help you decide whether to invest in ICO.
The company says that their approach will allow consumers to retain control over their data and at the same time keep pace with them. In addition, companies can quickly identify which data they want to have and who owns it through the database. This allows them to identify individuals based on a set of criteria so they can get better results than they expect.
However, perhaps the main part is transparency. This alone increases the trust on the platform and thereby increases the token value. When you think that the parent company already has an international company using their existing services, then it does show the true potential of this particular launch.
The “General Data Protection Rule” applies in the European Union in May this year, which greatly increases consumer privacy rights. The white paper has been extended over a long period of time, explaining what this means for businesses and how Opiri will maintain the correct aspect of the new rules.
In fact, one of the great strengths of the White Paper is that it recognizes that all companies operate within the framework of laws and regulations and give them the right attention. This project, like all ICOs, faces a large number of disclosure responsibilities and risks that can fully explain the business risks, laws, and regulations of the project.
Opiria has an impressive team with a strong engineering and entrepreneurial background. Leadership has a large number of biographies on both white papers linked from LinkedIn sites and profiles.
The white paper states that “all members have work experience in entrepreneurial or startup companies”. CEO Christian Lange has a considerable background in science, engineering, and entrepreneurship. Co-founder and Chief Technology Officer Marlene Gagesch is an outstanding computer scientist who once worked with Lange as director of software development for Ergoneers startup.
Information about the software development team is hard to come by because they do not have a profile or biography, although their names and photos are displayed.
The team formed ranks of powerful consultants, including Ismail Malik, ICO Crowd editor, Michael Mazier, financial technology consultant, and MEP Daciana Octavia Sârbu. The consultant comes from the most relevant field and appears to cover most of the professional fields required.
If there may be weaknesses, then this team is relatively strong in terms of engineering and technology rather than marketing is a common ICO problem. However, leadership has a wealth of entrepreneurial experience, excellent consultancy, and so far has made a strong marketing game.
Token PDATA is intended to be useful for the company and its customers. Companies will use PDATA tokens to pay consumers for their personal data, allowing companies to get better information and provide financial incentives for customers to share data. Storing PDATA tokens increases the likelihood that customers are required to complete a “personal data request” for the company.
“Around 750 million” PDATA tokens will be created, each worth $ 0.10. Private sales will continue until April 9, with a 50% bonus and a minimum purchase value of $ 50,000 token. At this stage, it will not exceed 5 million US dollars.
Pre-sale open will begin on April 10, with a minimum purchase price of $ 5,000 and a 20% bonus. At this point, the token is limited, although Opiri will not open the lid. If triggered, it will be announced through social media that the public ICO will begin early.
The public offering is scheduled for April 21st the first day of 15% discount, as well as a 1% follow-up discount every day, there is a bonus the last 15 days.
The goal is to raise a total of $ 30 million, but if it reaches sufficient time before, within the first five days of sales, the upper limit will expand to $ 35.
Tokens will be unlocked after 30 days of sales, and bonus tokens will be opened after 30 days.
The pData token amount, 60% will be sold, of which 20% of the company itself, 13% for “Data Purchase and community development,” development funds, and the remainder for consultants and reward programs.
25% of team tokens will be opened simultaneously with a public token, and 25% tokens will open within the next 6 months.
As for the use of revenue, they will be used for technology development, platform expansion and growth of customer database.
To know the latest information about P-DATA project you can visit the link below:
Slack chat: https://pdatatoken.slack.com/join/shared_invite/enQtMjU1MDI2MDkyOTE5LTRkNjg2ZDJhMWUyNTIxNDkzNDNiNjliZGUzNDMzNTc1MzhjYjE1MTRjMzhiOWM0NWRhODY1NjU5Y2VjMTRlYjk
Telegram chat: https://t.me/pdatatoken
Disclaimer: “I’m not a representative or a member of the P-DATA team, I just give you the latest ICO info”